One thing I can’t stand about coloring my hair blonde is how damaged it gets. I’ve tried Aveda primarily for damage control but recently was turned onto Oribe by my hairdresser. I CAN’T GET ENOUGH. Oh my god I love their damage control line and it smells so good I want to eat my hair. No seriously, it smells so fabulous. It’s called the “Gold Lust and Repair” line.
My hair also thanks me, it’s not as damaged and dead.
So I encourage you to try it too for all you fake blondes out there.